Now what? I’m going to start providing some tools to help SMB (small and medium size businesses) plan for the next stage of this economic crisis. Some of us won’t make it to the other side. Sad, but true. I’ve been there, losing a business I loved because there was just no way to make…
Your compelling argument needs to rule here, not eloquence. You will be asking your landlord, lender and/or vendors for some leeway on payment obligations to which you have previously agreed. It’s important to communicate that point, unless of course, your ask is going to be for the obligation forgiven not delayed. In either case, you…
There are businesses that get created, grow and flourish without a plan, but they are few and far between. Most SMB’s (small and medium size businesses) are stuck somewhere, for a myriad of reasons; i.e., lack of capital, wrong people in the wrong seats, poor leadership, operational inefficiencies, a marketing program that is not working,…
1. Describe your product and/or service. a. Think of your target market first. Who are they? Size – now, and over next 10 years (needs to be validated by data and trends). What distinguishes them? a. For people – demographics and psychographics. b. For businesses and government agencies, not just their line of business/service, but…